![]() More intense competition among trade show exhibitors is one of the main reasons a visually appealing booth is so important. ![]() These steps include several key decisions, such as the presence of sales consultants, the use of video presentations and the addition of social media to marketing efforts. Putting together the most attractive trade show booth possible requires attention to both visual elements and to customer experiences. A Visually Appealing Trade Show Booth is Essential Some of the most effective booth designs emphasize clean lines, more open spaces, simplified lighting and interactive electronic displays. Modern trade show booths are no longer the box-like cubicles of the recent past with stacks of printed flyers for visitors to take with them. Trade show exhibitors have added any number of features to their booths in hopes of increasing customer interest and converting leads into sales. ![]() The average trade show is a busy and crowded commerce arena with many exhibits vying for visitors’ attention. Designing an attractive, eye-catching display is essential whether you own a small business or a larger company. ![]() ![]() Exhibiting at trade shows is a vital part of many companies’ marketing efforts, and the competition for customer interest has only grown in recent years. ![]()
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